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Why We Can’t Remember Colours Accurately

Have you ever been sure you knew exactly what colour you were looking for only to be unable to select it once confronted with several to choose between? It turns out you aren’t alone and that this problem is one that most of us face.

This is why we offer swatches to carry the real thing with you so you can look at it directly and not need to rely on memory.

Read all about it here: Why We Can’t Remember Colours Accurately


Image Credit: Royce Faddis/JHU

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